Every mess starts the same way
Six instruments, one architecture underneath. Plain descriptions of what each does, how it works, and why it matters — no rate cards, just Get pricing when you're ready.
UNDER EVERYTHING
Public sources only, worn openly. Built to survive schema drift — and we tell you when a source degrades.
MessyRep
A reputation score that shows its work, not a mood ring.
One number a board can follow, with every article behind it one click down.
Every article mentioning your brand is scored individually — tone, source credibility, and reach — using weights you set (a regulator's mention can count triple; a syndicated repost, once). Scores roll up daily into one Brand Score with full history. Change a weight and the whole series re-scores, so the trendline never flatters.
Mobile Alerts
Real-time alerts, delivered where your team already answers.
Sleep through the noise. The phone only buzzes when a conversation crosses your line.
You set a threshold in plain language — a keyword volume, a sentiment drop, a specific behaviour like a sudden platform jump. When live conversation crosses it, one message goes out immediately to WhatsApp, Viber, or Google Chat, with a link to the source posts behind it. Nothing crosses, nothing pings — a daily digest covers the rest.
The MessyNet.
The bloom itself.
A map of who's actually talking to whom — and the one account carrying a story between rooms.
A keyword tells you the topic. A cluster tells you the rooms inside it — and who's about to carry it into the next one.
We group accounts and posts into communities based on who actually engages with whom — not keywords alone — then lay those communities out by closeness, so distance on the map means something. Any account posting across otherwise-separate communities is flagged as a bridge before the story fully lands.
Custom Visualizations
The chart that doesn't exist yet.
Brief the board with one page, not fifty alerts nobody opened.
We take your dataset — or one of our feeds — and design a single board built around the one question that matters this week: a launch-week tracker, a hearing exhibit, a post-mortem timeline. Every figure ships with a method note attached, so it survives being asked "how do you know?" in the room.
Command Center
A wall display that's always in motion — for the days that need one.
One room, one wall, everyone reading the same live line.
A multi-panel display combining your live feeds, thresholds, and incident boards on one wall — built for a launch week, an election night, or a crisis room, and left running for teams that watch continuously. Every board can be replayed as a timeline the next morning, so the room agrees on what happened and when.
Not sure which instrument?
Tell us the platform or market your coverage misses. We'll tell you which instruments read it.